Client
Vorde
Overview
Vorde is a fashion brand focused on simplifying daily wardrobe choices with refined, minimalist apparel. The goal was to design a brand identity that communicates confidence, inclusivity, and modern style while staying versatile across digital and physical applications.
Client
Vorde
Industry
Apparel
Service
Brand Identity
Graphic Design
Logo Design
Duration
5 Weeks
The Challenge
The client wanted a logo that was simple yet meaningfulācapturing strength, inclusivity, and growth in a versatile mark. It needed to feel modern, memorable, and adaptable across both digital and physical applications.
The Solution
I designed a cohesive brand identity starting with a versatile logo inspired by empowerment, inclusivity, and elegance. A modern color palette of Pebble, Light Gray, and Mint Frost was selected to convey trust, creativity, and sophistication. Archivo Black and Archivo Narrow were chosen as typefaces to balance boldness with readability. The system extended to social media graphics, packaging, and environmental designs, ensuring brand consistency across all platforms.
The Result
The new brand identity gave Vorde a strong visual foundation that embodies simplicity and confidence. With a clear logo system, defined typography, and consistent color usage, Vorde is now equipped to build brand recognition and connect with its audience on a deeper level.
