Client
Toptub
Overview
Top Tub is a local yogurt startup in Cagayan de Oro offering fresh, healthy flavors. As their Social Media Manager, I helped shape their brand identity, boost online presence, and connect with their target audience through engaging and consistent digital content.
Client
Toptub
Industry
Beverage
Service
Graphic Design
Video Editor
Social Media Manager
Duration
On going
The Challenge
As a new brand, Top Tub needed to stand out in a competitive food market. They faced challenges with brand recognition, customer confusion about ordering, and the need to build trust with a local audience while staying true to their clean and approachable identity.
The Solution
I created and executed a full content strategy for Facebook and Instagramādesigning branded visuals, posts, and campaigns tailored for the local audience. I optimized their page setup, wrote clear FAQs and ordering guides, and implemented automated chat flows to improve response time. Through storytelling campaigns like āAlways the Good Choice,ā I reinforced their values while making the brand feel approachable and trustworthy.
The Result
Top Tub gained stronger local visibility, improved engagement, and built better connections with health-conscious customers. Clearer messaging and optimized customer touchpoints reduced confusion and made ordering easier, while branded campaigns helped position Top Tub as a friendly, reliable, and modern choice in CDOās yogurt market.
